A matched marketing set for a small house cleaning business: 3 door hangers and 3 flyers ready to print, 30 finished social posts, 40 scripts, a Google Business Profile and reviews toolkit, a lead tracker and a 49-page playbook with a 30-day plan.
The playbook covers where cleaning clients come from, your offer and service area, Google Business Profile setup, asking for reviews under Google's and the FTC's rules, Nextdoor's Business Page rule (August 2026) and local Facebook groups, door hangers and Every Door Direct Mail, referrals and partners like realtors and property managers, following up on quotes, and holiday, New Year and spring campaigns.
Every print and social file comes with an editable PowerPoint version (opens in PowerPoint, Google Slides, Keynote or Canva via import), so you don't need a design account. The lead tracker works in Excel and Google Sheets and shows cost per lead and cost per booked client for each channel.
Every national figure is sourced with a date; every other number is marked as an example. No marketing kit can promise clients: this one gives you the pieces and a plan, and the tracker shows what works for you.