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Cleaning Business Marketing Kit

Door hangers, flyers, 30 social posts, 40 scripts, a lead tracker and a 30-day plan to find cleaning clients.

$27one-time

Buy now
  • Instant download after payment
  • 14-day refund · secure checkout by Gumroad
Files
7 × PDF, 3 × DOCX, 1 × XLSX, 3 × PPTX, 30 × PNG, 2 × TXT
License
single business
Version
1.0.0 · updated October 2026

✦ In the box

What's in the cleaning kit

  • 7PDF guides, print files and proofsPDF
  • 3Editable Word versionsDOCX
  • 1Lead Tracker workbookXLSX
  • 3Editable print and social filesPPTX
  • 30Social post imagesPNG
  • 2Scripts (plain text) and licenseTXT

✦ About this product

About Cleaning Business Marketing Kit

A matched marketing set for a small house cleaning business: 3 door hangers and 3 flyers ready to print, 30 finished social posts, 40 scripts, a Google Business Profile and reviews toolkit, a lead tracker and a 49-page playbook with a 30-day plan.

The playbook covers where cleaning clients come from, your offer and service area, Google Business Profile setup, asking for reviews under Google's and the FTC's rules, Nextdoor's Business Page rule (August 2026) and local Facebook groups, door hangers and Every Door Direct Mail, referrals and partners like realtors and property managers, following up on quotes, and holiday, New Year and spring campaigns.

Every print and social file comes with an editable PowerPoint version (opens in PowerPoint, Google Slides, Keynote or Canva via import), so you don't need a design account. The lead tracker works in Excel and Google Sheets and shows cost per lead and cost per booked client for each channel.

Every national figure is sourced with a date; every other number is marked as an example. No marketing kit can promise clients: this one gives you the pieces and a plan, and the tracker shows what works for you.

  • Print and post today

    3 door hangers, 3 flyers and 30 social posts in one look, with editable PowerPoint files.

  • Get found the right way

    Google Business Profile setup and review requests that follow Google's and the FTC's rules.

  • Know what works

    A lead tracker that works out cost per lead and per booked client by channel.

  • A plan, not a pile

    A 30-day first-clients plan and 40 ready-to-send scripts.

✦ What's included

Every guide, form and tool, by job.

  • 49 pages, 10 chapters in 4 parts: get ready, get found, get clients, plan & measure
  • Google Business Profile setup and the mistakes that get profiles suspended
  • Reviews under Google's policy and the FTC rule
  • Door hangers, flyers and USPS Every Door Direct Mail
  • Referrals and partners, quote follow-up, seasonal campaigns and a 30-day plan

✦ Features

Made for your cleaning business

  • Matched print set

    Door hangers (4.25 × 11 in) and Letter flyers, front and back, as print PDFs with 0.125 in bleed.

  • Review requests that follow the rules

    Ask every client the same way, no incentives, and reply templates for good and bad reviews.

  • Nextdoor and Facebook groups

    Post from a Nextdoor Business Page and inside each group's rules, with scripts for both.

  • Cost per booked client

    Log each lead's source and status; the tracker adds cash and hours and shows what each channel costs per client.

✦ How it works

From checkout to your first quote.

  1. Step 1

    Buy once

    Checkout is handled by Gumroad, with no subscription.

  2. Step 2

    Download

    Your receipt has the download link; open 0 - START HERE.pdf first.

  3. Step 3

    Make it yours

    Add your name, phone and website to a door hanger and send Script 01 to people who know you.

Files, requirements and updates

Files included

  • 7 × PDF guides, print files and proofs (PDF)
  • 3 × Editable Word versions (DOCX)
  • 1 × Lead Tracker workbook (XLSX)
  • 3 × Editable print and social files (PPTX)
  • 30 × Social post images (PNG)
  • 2 × Scripts (plain text) and license (TXT)

Requirements

  • A PDF reader
  • Microsoft Word, Google Docs or Pages to edit the documents
  • Excel or Google Sheets for the tracker
  • PowerPoint, Google Slides, Keynote or Canva to edit the print and social files

Works with

  • Windows
  • macOS
  • Excel
  • Google Sheets
  • Word
  • Google Docs
  • PowerPoint
  • Google Slides
  • Canva

Version history

  1. v1.0.0 (2026-10-05) — First release

✦ Free guides and tools

Free help for your cleaning business

Practical guides and a pricing calculator, free to use before or after you buy.

All guides
House Cleaning Price CalculatorWork out your cost floor for a job and check it against 2026 market rates. Free, no sign-up.Open the calculator

Cleaning · 8 min read

How Much to Charge for House Cleaning: 2026 Pricing Guide

What US house cleaners charge in 2026 per hour, per square foot and per visit, plus a simple way to set a price that covers your costs, with a worked quote for a 3-bed, 2,000 sq ft home.

✦ FAQ

Cleaning business questions

Buying, downloads, refunds and how the app keeps your data: see all questions

Will this get me clients?

No kit can promise that. It gives you finished marketing pieces, scripts, a 30-day plan and a tracker, so you can run the work and see which channels bring clients in your area.

Do I need Canva or design software?

No. Every print and social file has an editable PowerPoint version that opens in PowerPoint, Google Slides, Keynote, or Canva via import. Print PDFs are included too.

Is this included in the Cleaning Business Starter Kit?

No. The Starter Kit has a marketing module with a 30-day plan and post ideas as text. This kit adds designed print and social files, the Google profile and reviews toolkit, 40 scripts and the lead tracker.

Can I offer a discount for Google reviews?

No. Google's policy doesn't allow incentives for reviews, and the FTC rule bans fake reviews and rewards tied to positive reviews. The kit shows how to ask every client the right way.

Can I put door hangers in mailboxes?

No. Federal law (18 U.S.C. 1725) prohibits unstamped items in mailboxes. The kit explains door handles, local rules and USPS Every Door Direct Mail.

Do I need the OwnerKits app?

No. This kit works on its own with Word, Excel and PowerPoint (or Google Docs, Sheets and Slides).

Can I share or resell it?

No. The license covers one business. You may edit and rebrand the templates for your own business.

Ratings & reviews

Only verified buyers can review, using the license key from their purchase. We publish every review that follows our review policy, positive or negative.

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    Support

    Email support@ownerkits.com or visit the support page.

    Refunds

    Full refund within 14 days of purchase. Refund policy.

    License

    One business. Edit and rebrand the templates for your own business; don't resell or share them. Read the license