Lawn Care & Landscaping Business Starter Kit

Subject: Thanks for contacting [BUSINESS NAME]

Hi [CUSTOMER NAME],

Thanks for reaching out about [SERVICE]. I’d be glad to help.

To get you a price quickly, could you reply with:
• The service address
• What you’d like done (weekly mowing, a cleanup, mulch, a new bed or something else)
• How often, if it’s mowing: weekly or every two weeks
• Any gates, dogs or sprinkler heads we should know about
• When you’d like to start

For mowing, I can usually send a price the same day from a map measurement. For projects, I’ll set up a short site walk: [BOOKING LINK].

Thank you,

[OWNER NAME] | [BUSINESS NAME] | [PHONE]

Hi [CUSTOMER NAME], it’s [OWNER NAME] with [BUSINESS NAME]. Thanks for asking about [SERVICE]! Please text the service address, how often you’d like service, and any gates or dogs. For mowing I can usually price it today.

Hi [CUSTOMER NAME]! This is [OWNER NAME] from [BUSINESS NAME]. Thanks for getting in touch about [SERVICE].

Could you send the address and let me know if there’s a gate or a dog in the yard? A couple of photos of the front and back help too. For mowing I can usually get you a price today.

OWNER TIP:

Log the lead in the Leads sheet (or the app) before you reply, with the Source. Check the address against your zone map first. If you’re already on their street on Tuesdays, say so. It’s your best selling point.

Subject: Your lawn care quote from [BUSINESS NAME] ([QUOTE NUMBER])

Hi [CUSTOMER NAME],

Thanks for the chance to quote your lawn at [ADDRESS]. Your quote is attached.
• Service: [SERVICE], [FREQUENCY]
• Price: [PER-VISIT PRICE] per visit
• Service day: [SERVICE DAY] (we’re already in your neighborhood that day)
• Each visit includes: [SCOPE SUMMARY]

Payment options:
• Pay Per Visit: [PER-VISIT PRICE] after each visit
• Seasonal Monthly Plan: [MONTHLY AMOUNT] a month
• Season Prepay: [PRICE] for the season

Our plan terms, including what happens on rain days, are attached. This quote is good until [DATE]. To get started, reply “Yes” with the payment option you’d like.

Thank you,

[OWNER NAME] | [BUSINESS NAME] | [PHONE]

Hi [CUSTOMER NAME], your lawn quote is ready: [SERVICE], [FREQUENCY], [PER-VISIT PRICE] per visit on [SERVICE DAY]s. Monthly plan and prepay options are in your email ([QUOTE NUMBER]). Reply YES to start. [OWNER NAME], [BUSINESS NAME]

Hi [CUSTOMER NAME], I’ve sent your lawn quote by email. The short version: [SERVICE], [FREQUENCY], [PER-VISIT PRICE] per visit, on [SERVICE DAY]s.

Each visit covers [SCOPE SUMMARY]. You can pay per visit, monthly, or prepay the season. Any questions, just ask. If it looks good, reply and I’ll get you on the route.

EXAMPLE:

Example (EXAMPLE numbers from the Kit’s worked example): an 8,000 sq ft lawn, weekly, at $80.00 per visit. Season total over 32 planned visits is $2,560.00: Seasonal Monthly Plan $320.00 × 8 months, or Season Prepay $2,432.00 with a 5% prepay discount. For a remote estimate, add: “Final price after we see the property.” Use your own numbers.

Subject: Your lawn is done: [DATE] visit

Hi [CUSTOMER NAME],

Your [SERVICE] is done for today. Photos are attached.
• Completed: [DATE] at [TIME]
• Notes: [VISIT NOTES]
• Next visit: [SERVICE DAY]

We left the gate latched. If anything doesn’t look right, reply within 24 hours and we’ll take a look.

Thank you,

[OWNER NAME] | [BUSINESS NAME] | [PHONE]

Hi [CUSTOMER NAME], your lawn is done! Mowed, trimmed, edged and blown off. Gate latched. Photo attached. Note: [VISIT NOTES]. See you next [SERVICE DAY]. [BUSINESS NAME]

Hi [CUSTOMER NAME], all done for today! Here are a couple of photos.

Quick note: [VISIT NOTES]. Gate is latched behind us. If anything looks off, just send me a message and we’ll check it out. See you next [SERVICE DAY]!

OWNER TIP:

Use [VISIT NOTES] for facts the customer can act on: “One sprinkler head by the driveway is cracked,” “The back gate latch is loose,” “Hedges will need a trim in two weeks.” A useful note is also an honest add-on lead. Tick Photos Sent on the job.

I measured a lawn in sections. Here are my measurements: [PASTE SECTIONS] (for example: front lawn 60 ft × 40 ft, back lawn 70 ft × 55 ft, side strip 8 ft × 50 ft, minus a 12 ft × 20 ft bed and a 10 ft × 10 ft patio inside the back lawn). Calculate the mowable turf area in square feet for each section and in total, showing the math. Subtract every bed, patio and structure I listed. Flag any section that looks unusual (for example, a strip too narrow for my mower). Do not estimate turf from lot size, and do not add areas I didn’t list. End with a one-line summary I can paste into the Turf Area (sq ft) field.

Using my context block, write a Google Business Profile description for [BUSINESS NAME]. Keep it under 700 characters. Open with what we do and where, name our main services using the exact names in my context block, mention fixed service days by neighborhood, and end with how to get a price. Plain, friendly language. No prices, links, phone numbers, or phrases like “best” or “top-rated.” Don’t mention fertilizer or weed control unless my context block says we’re licensed. Give me two versions.

Here are my rough notes from a call with a customer: [PASTE NOTES]. Write a follow-up text under 300 characters and an email under 120 words that confirm what we discussed, answer their questions, and list the next step with a date. Use [CUSTOMER NAME] for the name. If my notes don’t answer something they asked, write [CHECK THIS] instead of guessing. Keep it friendly and short.

Create a 30-day social media calendar for [BUSINESS NAME] on [PLATFORM], posting [NUMBER] times per week, for [MONTH] in [CITY]. Table columns: date, post type, topic, one-sentence caption idea, photo or clip needed. Mix: what each visit includes, seasonal service explainers that fit this month, behind the scenes (load-out, trailer, shop), meet the crew, real before-and-afters, customer FAQs (rain days, gates and dogs, clippings) and local posts. No more than one promotional post per week. No fertilizer, weed-control or watering advice, and no posts showing a customer’s home without permission.

Here is my customer list with neighborhood, nearest cross streets (no house numbers), frequency and on-site crew minutes per visit: [PASTE LIST]. I work [NUMBER] route days a week, starting at [SHOP LOCATION AREA], and my crew can do about [NUMBER] on-site crew minutes per day plus drive time. Group the customers into route zones so neighbors share a day, each day’s workload is roughly level, and zones that border each other fall on nearby days. Give me a table: route zone name, service day, neighborhoods, customer count, total crew minutes. Flag customers who don’t fit any zone well. Keep one weekday free as a rain make-up day.