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  • NEW

Home Service Social Media Kit 2027

144 ready posts for six trades, a caption for every one and a dated 2027 calendar: two posts a week in about 20 minutes.

$27one-time

Buy now
  • Instant download after payment
  • 14-day refund · secure checkout by Gumroad
Files
144 × PNG, 7 × PPTX, 11 × PDF, 3 × DOCX, 1 × XLSX, 2 × TXT
License
single business
Version
1.0.0 · updated October 2026

✦ In the box

What you get, counted.

  • 144Post designs (6 trades x 20 + 24 seasonal)PNG
  • 7Editable post files (one per set)PPTX
  • 11Playbook, calendar, caption library, START HERE and 7 post proofsPDF
  • 3Editable Word versions of the playbook, calendar and captionsDOCX
  • 12027 Social Media CalendarXLSX
  • 2Captions (copy-paste) and licenseTXT

✦ About this product

About Home Service Social Media Kit 2027

Most owners start strong on social media, post every day for two weeks, then go quiet for months. This kit gives you a plan small enough to keep: two posts a week, all year. Tuesday is a ready graphic from the kit, Thursday is a photo from your own work.

You get 20 designed posts for each of six trades (cleaning, lawn care, pressure washing, window cleaning, handyman and junk removal) plus 24 seasonal posts dated for 2027. Every post comes as a finished 1080 x 1080 PNG and as an editable PowerPoint slide, so you can add your name and phone in PowerPoint, Google Slides, Keynote or Canva (by importing the file). No Canva account needed.

Every post has a ready caption with local placeholders, in a PDF, a Word file and a TXT file you can copy on your phone. The 2027 Social Media Calendar (Excel and Google Sheets, no macros) maps all 104 posting days: pick your trade and every Tuesday shows the file, headline and caption, every Thursday shows a photo idea, and a monthly Results tab counts your posts and what came back. A printable calendar is included too.

The 26-page Social Media Playbook shows the 20-minute weekly routine, how to edit and export a post, five job photos to take on every job (with permission and privacy tips), the Hook - Detail - Ask caption formula and reply scripts, and the 2026 rules on reviews, offers and posting: Nextdoor's Business Page rule, Google's post and review policies and the FTC's reviews rule, with links. Social media can't promise jobs; the kit helps you post steadily and see what works.

  • 144 posts for 6 trades

    20 designed posts per trade plus 24 seasonal posts dated for 2027.

  • A caption for every post

    Ready captions with local placeholders, as PDF, Word and a phone-friendly TXT.

  • 2027 calendar spreadsheet

    Pick your trade: every Tuesday and Thursday of 2027 shows what to post.

  • No Canva account needed

    Editable PowerPoint files open in PowerPoint, Google Slides, Keynote or Canva.

✦ What's included

Every guide, form and tool, by job.

  • 20 posts each for Cleaning, Lawn Care, Pressure Washing, Window Cleaning, Handyman and Junk Removal (120)
  • 1080 x 1080 PNG files plus one editable .pptx per trade

✦ Features

What it helps you do

  • Posts by trade

    Tips, checklists, FAQs, myth vs fact, offers, meet the owner and a real-review frame for each trade.

  • Seasonal 2027 posts

    New Year to holiday hours, with 2027 dates: Mother's Day, Memorial Day, July 4, Labor Day, Thanksgiving, Small Business Saturday and more.

  • Social Media Playbook

    7 chapters: the two-post week, profile setup, editing posts, job photos, captions and replies, rules, and running the year.

  • Monthly results check

    A Results tab counts posts done, messages, quotes and jobs from social each month.

✦ How it works

From checkout to your first quote.

  1. Step 1

    Buy once

    Checkout is handled by Gumroad, with no subscription.

  2. Step 2

    Download

    Your receipt has the download link; open 0 - START HERE.pdf first.

  3. Step 3

    Post week 1

    Pick your trade in the calendar, add your name and phone to the slides, and post the first graphic with its caption.

Files, requirements and updates

Files included

  • 144 × Post designs (6 trades x 20 + 24 seasonal) (PNG)
  • 7 × Editable post files (one per set) (PPTX)
  • 11 × Playbook, calendar, caption library, START HERE and 7 post proofs (PDF)
  • 3 × Editable Word versions of the playbook, calendar and captions (DOCX)
  • 1 × 2027 Social Media Calendar (XLSX)
  • 2 × Captions (copy-paste) and license (TXT)

Requirements

  • PowerPoint, Google Slides, Keynote or Canva to edit the posts
  • Excel or Google Sheets for the calendar

Works with

  • Windows
  • macOS
  • PowerPoint
  • Google Slides
  • Keynote
  • Canva (import)
  • Excel
  • Google Sheets
  • Word
  • Google Docs

Version history

  1. v1.0.0 (2026-10-18) — First release

✦ FAQ

Questions about this product

Buying, downloads, refunds and how the app keeps your data: see all questions

What exactly do I get?

One ZIP with 168 files: 144 post designs as PNG with 7 editable PowerPoint files and 7 proof PDFs, the Caption Library (PDF, Word, TXT), the 2027 Social Media Calendar spreadsheet and a printable calendar (PDF, Word), the 26-page playbook (PDF, Word), a START HERE page and a license file.

Which trades are included?

House cleaning, lawn care, pressure washing, window cleaning, handyman and junk removal, 20 posts each. The 24 seasonal posts work for any home service business, so owners in other trades can use those plus the playbook and calendar.

Do I need Canva?

No. The editable files are PowerPoint (.pptx), which open in PowerPoint, Google Slides and Keynote. If you use Canva, you can import the .pptx there.

Can I put my logo and colors on the posts?

Yes. Change the colors, text and illustration on any slide, add your logo, then export the slide as a PNG.

Does the calendar work in Google Sheets?

Yes. Upload it to Google Drive and open it with Google Sheets. It has no macros.

Does it post for me?

No. It gives you the posts, captions and the plan. You post them yourself or schedule them with the free tools on Facebook and Instagram.

Will this bring me more customers?

It can't promise that. It helps you post steadily with useful, honest content, and the Results tab shows you what your posts bring in month by month.

Ratings & reviews

Only verified buyers can review, using the license key from their purchase. We publish every review that follows our review policy, positive or negative.

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    Support

    Email support@ownerkits.com or visit the support page.

    Refunds

    Full refund within 14 days of purchase. Refund policy.

    License

    One business. Use and edit the files for your own business; don't resell or share them. Read the license